You’re in meeting with a potential client. You’re explaining your product or service and how it benefits them, but for some reason the client doesn’t convert and you walk away empty handed. Why can’t they see how perfect the solution is for them?
You’re not alone. Many of us fall into the trap of building a business from our point of view. We create wonderful products that will revolutionise the way our clients do business or live their lives and expect them to share our passion for this new idea. Unfortunately, this is usually a big mistake and whether in a pitch, advertising a free training online or sending out an email campaign for your new video course, you’re just not making those sales. Why? The answer is quite simple, yet easy to miss. (more…)