Looking back over my entrepreneurial career I found that almost every time a business didn’t succeed, it was because of the same thing: I got distracted by big projects and stopped focusing on my ideal client. When talking to a few of my colleagues I realised I was not alone.
When we start out, we are very focused, clear on what we’ll be doing and who we will be serving. Then suddenly we are offered a very lucrative opportunity and even though its not an exact match to our initial plan, we grab at this bright and shiny offer. Why? We’re human, we get distracted and more is quite the temptress. (more…)