3 Ways to Stay Focused on Your Ideal Client

3 Ways to Stay Focused on Your Ideal Client

Looking back over my entrepreneurial career I found that almost every time a business didn’t succeed, it was because of the same thing: I got distracted by big projects and stopped focusing on my ideal client. When talking to a few of my colleagues I realised I was not alone.

When we start out, we are very focused, clear on what we’ll be doing and who we will be serving. Then suddenly we are offered a very lucrative opportunity and even though its not an exact match to our initial plan, we grab at this bright and shiny offer. Why? We’re human, we get distracted and more is quite the temptress. (more…)

The thread that connects your life, your business and your personal brand

The thread that connects your life, your business and your personal brand

When you are truly living your personal brand it is as if there is an unbreakable thread connects who you are, your business and the expression of both, into your brand. You recognise the power of being yourself in all contexts and commit to living this truth authentically every day and in every way.

You know who you are and where you’re going

What are your biggest ambitions and goals? How do you ultimately envision your life? Consider what you want from a variety of angles, including your business, family, friends and anything els that you want more of in your life. If you’re feeling stuck,try the Be, Do, Have & Feel exercise. (more…)

Are You Living Your Personal Brand

Are You Living Your Personal Brand

To live our personal brand is to be true to what you are about and then to express it positively through your business and personal life. These five questions will empower you to make a few changes that gets your closer to the business you are after as you begin to reconnect your personal and professional worlds.

Are you passionate about your clients?

Working with clients that you love and care about is incredible. Without it the dream job you thought you had, becomes just a job. Now no client, or very few, live up to the ideal client we have in our head, but finding common ground and shared passion for the product or service you are delivering makes a massive difference in your business joy. (more…)

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