Feminism: Choice, not convention

Feminism: Choice, not convention





There seems to be a lot of confusion around Feminism. This confusion causes conflict, expectation and pressure that takes away from what it’s really all about. It is probably one of the most important movements of our lifetimes, and our grandparents’ lifetimes. It is a movement aimed at a simple ideal: equality.

Contrary to the popular belief that Feminism is exclusive to being a lesbian who hates men, fashion and makeup (although that is an option), it is simply about giving the same opportunities to all people, without judgement, expectation and prejudice.

It is not about women being better than men or renouncing everything that makes us feminine and it is not about creating another exclusive society that sets more rules to live by.

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Growing into Purpose

Growing into Purpose

Launching Bloom has been an incredible learning experience as I am exploring the true expression of my purpose and how that relates to service. The truth is that launching was only the beginning of the journey and only opened the door to more questions around purpose and my place in the world. While wrestling with this disconnect, I reconnected with guidance and found the answer: Bloom as a Personal Branding website was a deviation from the original idea and I knew I had to correct course in order to stay true and on purpose.

Well, as you might imagine, this was not well received by yours truly and I resisted. I felt completely disillusioned as this meant a change in position. All my design and branding training said this is a dangerous move and one that can show uncertainty and devalue a brand if not handled well. Enter anxiety!  But, once I moved past the seeming disappointment and looked to teachers like Gabrielle Bernstein and Marie Forleo I began to see the path in front of me. I listened to Marie Forleo’s “How to get anything you want” audio workshop. Somewhere towards the end, she shares a mantra she leans on, “Clarity comes from engagement, not from thought.”

I accepted this mantra fully and developed the idea that we are all in a permanent state of discovery. Not an original idea, I know, but for the first time, I really understood what it meant. It is the truly liberating feeling that everything is an experience; not a series of successes or failures, but simply learning. When you truly accept this truth you feel the weight of all your “mistakes” float away and you invite the freedom to explore even more. With this I changed the meaning of the following concepts:

  • New and change have lost their scare factor and no longer represent the anxiety of the unknown, but opportunity and excitement.
  • Failure and success are now learning results that guide my next steps.
  • Character flaws are no longer shameful thoughts but useful tools that guide me towards becoming more self-aware, a better friend, partner, student and teacher.

These reframed concepts helped me realise changing my position was not the drastic rip I had made it out to be, but a natural change that I was growing in to as I placed absolute trust in inner guidance. Your truth/ purpose/ path reveals itself as you work it. It does not show up like a sign with a bow on it! I felt the weight of it lift and through a few more sessions of connection, my next steps became clearer and clearer.

Your path reveals itself as you work it. It does not show up like a sign with a bow on it! Click To Tweet

The trend I noticed that sparked the original idea for Bloom:

I and many women form a slightly forgotten group or generation. We’re not quite as free thinking as our millennial cousins, and not quite as security-driven as Generation X. We want security and freedom! We want the white picket fence and the freedom of travel. We want to be the boss and also feel taken care of. We want to be free and independent and have a family. We want it all, and it feels so damn confusing and frustrating.

It’s not that we don’t like where we are, we love our lives. It’s that we crave more, we crave new and different. We love our partners, have beautiful kids, but yearn for purpose and independence outside of that space. We have our career and a flourishing business, but no time to travel or to tend to our personal dreams. We wonder whether we’ve missed the boat and whether life is how we’ve already chosen it. Did I mess it up already? Am I stuck here? Is there a formula, a special sequence of events that allow some of us to “have it all?” Do we even want it all?

Therefore the questions are, “How can we have more without adding stress and overwhelm? How can we transition to include more of the life of our dreams without totally disrupting the life we have?”

Remembering this driving thought and connecting to these questions showed me that Personal Branding was only the beginning. Truly embracing your personal purpose bleeds into your whole life and while business is often the vehicle that gets us to our goals, it is the connection to our truth that allows us to design and live our vision. Without fully connecting to our core desires, we will continue feeling disillusioned with what we already have and never quite feel like we’ve arrived.

The true purpose for Bloom:

In the coming weeks, BloomHabits.com will become a place to find empowering habits to design your life intentionally and with purpose. Whether it’s a small adjustment to bring more joy into your every day or radical shifts that invite big change, BloomHabits is about being true to that feeling and helping you find the shift you need through love and authenticity.

Collaborating with an inspired group of teachers and experts we will cover topics around lifestyle, meditation and yoga practices to find guidance in your intuition. We will also look at purpose in business and at home and how change can invite new intentions that push us to grow into new roles with grace and ease.

So watch this space as we vlog, blog and share knowledge about how all of us can design our lives with intention and realise what we truly want.

If you have been following since the start, thank you. It is my hope that as Bloom grows, you join me on this crazy ride, embracing the speed bumps and moments of doubt as part of the journey. Each obstacle only gives me more to learn, allowing me to grow and get Bloom even closer to my ultimate vision. I know we will get there as long as I stay connected, stay on purpose and trust that I am right where I need to be.

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